Customer Loyalty Program and Marketing Plan – 2015
Customer Loyalty Program and Marketing Plan Strategy – 2015 How can corporate executives be this wrong about customer loyalty? I did a presentation a few weeks ago, and one of the stats I used made reference to the enormous disconnect between corporate executives and the customer experience as it relates to their brand. As we talk about Customer and Loyalty your marketing plan must consider not only technology, but also customer satisfaction, customer communications, and Read more …
Is There A Place For B-Rated Video In Your Marketing Plan?
Is There A Place For B-Rated Video In Your Marketing Plan? The better question is actually, “Is there a place for any video in your marketing strategy?” Considering the fact that YouTube is the number two search engine on the Internet, and from the fact that engagement on social media and emails have a 60% higher open rate than a post or email with images or text, it is very important to take video into account Read more …
Loyalty Program Best Practices 2015
Thinking an out-of-the-box customer loyalty program will meet all your needs is a misnomer. Just because companies have a loyalty program does not mean it will meet the needs of your company and be a fit for your customers. Establish the goals for your program Establish a budget Establish a timeframe Determine a strategy for finding a loyalty solution provider The most successful loyalty programs use stats and information provided by your customers. You will find it Read more …
My YouTube Video Beat Up Your Social Media
My YouTube Video Beat Up Your Social Media So many people responded to my quick post online about YouTube beating up social media that I thought I would write an update about it. DBG has been using video in marketing for quite awhile. DBG Loyalty is a software platform; however, the component of our solutions that really get things going are the engagement tools. You have to engage with people through the device and media Read more …
2015 Tech Trends
2015 Tech Trends DBG is facing the 2015 technology challenges head on. The DBG Loyalty platform is a very dynamic marketing tool which gives your program multiple engagement opportunities. If your program doesn’t include social, mobile, and presumption marketing … then you are behind. 1008
Going Back to the Basics of Loyalty Marketing
Going Back to the Basics of Loyalty Marketing A client recently asked us if we had “always on any time offers.” That was their qualifying and most important feature for the new loyalty program they are creating. “Any time offers” are offers that a merchant gives that are an offer to anyone for anytime. Now, I love to take advantage of these offers, they are kind of like free money; however, what they don’t do is Read more …
Tech Trends 2015 and Presumptive Marketing
Tech Trends 2015 and Presumptive Marketing It wasn’t that long ago that we were all concerned about Internet privacy. We wondered if it would be safe to share information on the Internet? Companies were developing software for the pure purpose of security and privacy. Not to say that privacy and security aren’t concerns. They certainly are; however, the customers’ mindset has changed greatly over the last decade. Now, not only do customers want to share Read more …
How Merchant-Funded Rewards Work
How Merchant-Funded Rewards Work So, you have been tasked with increasing member benefits without increasing cost. That proposition sounds impossible to do, right? What if I told you that not only could you do that, but you could also turn a profit at the same time? Merchant-funded rewards might just be the way to reach your goal. Added Benefits Merchants are all fighting for their piece of the online shopping pie. The commissions merchants are Read more …
Merchant-Funded Rewards Trends For 2015
Merchant-Funded Rewards Trends For 2015 Customers are embracing new channels, and they want proactive, triggered engagement through connected devices. It is all too easy for customers to feel lost in the crowd and unappreciated. It is very important to recognize and reward your valued customers as individuals. If your merchant-funded rewards program is flat or losing traction, a strong, strategic communication plan is your next step. DBG Loyalty Merchant-Funded Rewards solutions are scalable, configurable, and Read more …
Join Us at Tech Trends in Retail 2015
Join Us at Tech Trends in Retail 2015 Thursday, April 9, 1:30pm to 5pm Magnolia Hotel, Pegasus Grand Ballroom DBG Loyalty is presenting at Tech Trends 2015 Retail Event. The topic of the discussion will be: Engage Your Customers at Every Level, New Technology Trends. The focus of the discussion will be on integrating your technology platform with a well-developed communication plan that includes email, social messaging, mobile messaging, online, and direct mail campaigns. Read more …