Merchant-Funded Rewards Trends For 2015
Merchant-Funded Rewards Trends For 2015 Customers are embracing new channels, and they want proactive, triggered engagement through connected devices. It is all too easy for customers to feel lost in the crowd and unappreciated. It is very important to recognize and reward your valued customers as individuals. If your merchant-funded rewards program is flat or losing traction, a strong, strategic communication plan is your next step. DBG Loyalty Merchant-Funded Rewards solutions are scalable, configurable, and Read more …
Join Us at Tech Trends in Retail 2015
Join Us at Tech Trends in Retail 2015 Thursday, April 9, 1:30pm to 5pm Magnolia Hotel, Pegasus Grand Ballroom DBG Loyalty is presenting at Tech Trends 2015 Retail Event. The topic of the discussion will be: Engage Your Customers at Every Level, New Technology Trends. The focus of the discussion will be on integrating your technology platform with a well-developed communication plan that includes email, social messaging, mobile messaging, online, and direct mail campaigns. Read more …
Converting Customers Through Technology
Converting Customers Through Technology A sound customer marketing strategy found in continually analyzing and reviewing customer behavior and adapting to the ever-changing market. The user interface must be highly engaging and interactive. When you select a technical vendor, it is very important to evaluate the technical capabilities, but also the configurability of the technology platform. Getting pigeonholed into a platform that can’t scale and adapt will doom your program. The selection of a technology provider Read more …
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty A solid customer loyalty solution gives its consumers and merchants the valuable edge in the competitive marketplace for earning, enjoying deals, sharing, and playing. A good customer loyalty solution has to stay one step ahead of the ever changing market. It requires business strategy for foraging a revolutionary platform; the business strategy is far more involved than simply creating a cash back program or offering coupons. Loyalty comes Read more …
The Personal Touch in Customer Loyalty
The Personal Touch in Customer Loyalty Does your customer loyalty program really keep your customers loyal? I can’t tell you how many people I talk to who have inherited a customer loyalty program and don’t know how the program works. They also don’t know how much they are spending on it or if they are getting the results they want. Crazy, you say? It is the industry standard for customer loyalty programs. Expected, Not Appreciated The industry Read more …
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense Does gaming and social media have a role in your customer loyalty solution? Pharmaceuticals, hospitals, medical manufacturers and distributors have always been cutting edge and some of the earliest adopters of new technologies, but now they are thinking strategically. In general, science and health care take a conservative approach to treatment plans, but what if your rewards program could increase compliance, improve health and satisfaction, save Read more …
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple?
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple? As a customer loyalty and rewards solution provider, DBG Loyalty has seen both successful programs and programs that fell flat. A major contributor to any successful program is to know your customers and meeting their needs. Some companies are innately in tune with their customers, while others try to push their own initiatives only to find them rejected by their customers. Let’s Read more …
Gaming For A Cure
Gaming For A Cure The understanding of such diseases as Alzheimer’s, cancer and diabetes has greatly advanced by thousands of online gamers in recent years due to an online flash game named Phylo. Created by Dr. Jerome Waldispuhl of the McGill Centre for BioInformatics along with collaborator Mathieu Blanchette, Phylo is a unique video game all in itself. In the game, users solve multiple sequence alignments in comparative genomics while leveraging the skill of gamers Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …
Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …