Watering Your Merchant-Funded Loyalty Program Merchant-funded loyalty programs are not fire and forget All too often we see brands go to great lengths to design a best-in-class merchant-funded loyalty program, focus a lot of energy on the program design and launch strategy and then completely flounder when it comes to ongoing consumer engagement. Why go through extensive processes of competitor analysis, concept design, rounds of creative revisions, platform optimization, hand-selecting merchants to appeal to your Read more …