Are You Watering Your Merchant-Funded Loyalty Program?
Watering Your Merchant-Funded Loyalty Program Merchant-funded loyalty programs are not fire and forget All too often we see brands go to great lengths to design a best-in-class merchant-funded loyalty program, focus a lot of energy on the program design and launch strategy and then completely flounder when it comes to ongoing consumer engagement. Why go through extensive processes of competitor analysis, concept design, rounds of creative revisions, platform optimization, hand-selecting merchants to appeal to your Read more …
Loyalty Program Best Practices 2015
Thinking an out-of-the-box customer loyalty program will meet all your needs is a misnomer. Just because companies have a loyalty program does not mean it will meet the needs of your company and be a fit for your customers. Establish the goals for your program Establish a budget Establish a timeframe Determine a strategy for finding a loyalty solution provider The most successful loyalty programs use stats and information provided by your customers. You will find it Read more …
Join Us at Tech Trends in Retail 2015
Join Us at Tech Trends in Retail 2015 Thursday, April 9, 1:30pm to 5pm Magnolia Hotel, Pegasus Grand Ballroom DBG Loyalty is presenting at Tech Trends 2015 Retail Event. The topic of the discussion will be: Engage Your Customers at Every Level, New Technology Trends. The focus of the discussion will be on integrating your technology platform with a well-developed communication plan that includes email, social messaging, mobile messaging, online, and direct mail campaigns. Read more …
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty A solid customer loyalty solution gives its consumers and merchants the valuable edge in the competitive marketplace for earning, enjoying deals, sharing, and playing. A good customer loyalty solution has to stay one step ahead of the ever changing market. It requires business strategy for foraging a revolutionary platform; the business strategy is far more involved than simply creating a cash back program or offering coupons. Loyalty comes Read more …
The Personal Touch in Customer Loyalty
The Personal Touch in Customer Loyalty Does your customer loyalty program really keep your customers loyal? I can’t tell you how many people I talk to who have inherited a customer loyalty program and don’t know how the program works. They also don’t know how much they are spending on it or if they are getting the results they want. Crazy, you say? It is the industry standard for customer loyalty programs. Expected, Not Appreciated The industry Read more …
Why Google Analytics Is The 51st Shade of Grey
Why Google Analytics Is The 51st Shade of Grey Consumers come in all sizes and shapes. People come from all walks of life. They talk, look, and think differently. As such, they also approach buying decisions differently. Some are driven by emotion; others make objective, fact-based decisions; still others make impulsive ones. One-size marketing solutions don’t fit all. It’s like playing pin the tail on the donkey. In a dizzy, disoriented state, you may hit Read more …
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense Does gaming and social media have a role in your customer loyalty solution? Pharmaceuticals, hospitals, medical manufacturers and distributors have always been cutting edge and some of the earliest adopters of new technologies, but now they are thinking strategically. In general, science and health care take a conservative approach to treatment plans, but what if your rewards program could increase compliance, improve health and satisfaction, save Read more …
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple?
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple? As a customer loyalty and rewards solution provider, DBG Loyalty has seen both successful programs and programs that fell flat. A major contributor to any successful program is to know your customers and meeting their needs. Some companies are innately in tune with their customers, while others try to push their own initiatives only to find them rejected by their customers. Let’s Read more …
Gaming For A Cure
Gaming For A Cure The understanding of such diseases as Alzheimer’s, cancer and diabetes has greatly advanced by thousands of online gamers in recent years due to an online flash game named Phylo. Created by Dr. Jerome Waldispuhl of the McGill Centre for BioInformatics along with collaborator Mathieu Blanchette, Phylo is a unique video game all in itself. In the game, users solve multiple sequence alignments in comparative genomics while leveraging the skill of gamers Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …