Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …
Small Businesses Can Have Customer Loyalty Programs Too
Small Business Customer Loyalty
In today’s business environment, retaining customers is more important than ever. Customers have a myriad of choices, and loyalty to a brand or a store is not always at the top of customers’ minds’. The customers are savvy and are looking for instant gratification on great deals. They have preferred ways of getting information. They use Facebook, Twitter, mobile and online solutions every day. DBG offers small business solutions that will help you meet your customers’ needs. Small businesses need customer loyalty programs too.
Every Program Needs a Strategy
Companies like Groupon, Walmart, Dollar Store, Hotels.com, Old Navy and Travelocity are there to give your customers discounted rates immediately. To keep up with the instant discount world, your business will need a strategy.
There are four primary considerations for customer engagement and long-term customer loyalty.
- Mobile and Social Engagement
- Loyalty Program – Points or Cash back
- Online Engagement
- Knowing Customers’ Behavior
You don’t have to be a super center. Small to medium size businesses need programs to keep customer engaged. DBG has solutions for all sizes of businesses.
DBG Loyalty’s mobile engagement can be delivered through a mobile app or responsive website. The mobile connection allows messages, coupons, deals and offers to go straight to the customer’s phone or tablet. Customers are significantly more likely to review the message at the time it is sent versus in an email message. Facebook is one of the easiest ways to communicate with your customers daily. Facebook allows you to post messaging, offers and updates about your business in a non-intrusive way. Facebook and other social media tools fill the need for instant gratification and use. DBG loyalty has solutions for Facebook, Twitter, Google+ and Linked. Facebook and Twitter are still the most popular social networks.
Awarding Customers for Good Behavior
Awarding customers for good behavior is the key to retaining them. The number one customer complaint about customer loyalty programs is that customers who signed up never hear a word about the program since originally signing up. As a customer, has this ever happened to you? If a program engages a customer to the point that they sign up, then you have made a successful first step. The next step is to have a strategy for keeping them engaged. Implementing a successful customer loyalty program takes planning and strategy. DBG Loyalty Read more …
DBG Loyalty Programs Increase Consumer Engagement
DBG Loyalty Programs Increase Consumer Engagement According to The American Marketing Association, “75% of consumers are engaged in a loyalty program.” Both businesses and consumers recognize the value of customer loyalty programs. Most customer loyalty programs are developed with good intentions but often have undefined business goals and objectives. Do you have a strategy for your customer loyalty program for 2015? If your program has been running on auto-pilot for more than two years, you are Read more …
A Complete Loyalty Program: From Earn to Burn
DBG Loyalty offers a complete loyalty program, from “earn” to “burn” to include the consumer’s complete buying cycle. One platform allows consistent messaging, encourages spend and manages “earn through redeem” to provide a closed-loop revenue cycle. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and to keep your consumers happy. Read more …
New DBG.com Website!
Come see the brand new, revamped DBG website, www.dbg.com! DBG is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and Read more …