Marketing Strategy for Loyalty
Marketing Strategy for Loyalty What to do when customers are no longer brand-loyal … We have said it before, but customer support and the customer experience are the two most important components of your program. Customers don’t always stay brand-loyal. They read reviews, shop trending stores, and buy trending products. What does this mean? It means that the loyalty platform that solves the customer’s issues by creating a meaningful experience, creating ease-of-use, and positioning trending products wins. Being able to Read more …
Technology Vendors: Can’t Live With Them, Can’t Live Without Them
Technology Vendors: Can’t Live With Them, Can’t Live Without Them You want to freshen your loyalty program but you are already spending too much time managing your technology vendors. In the age of specialization, every move you make seems to need yet another vendor to help you navigate it. Vendor A built the base platform, Vendor B helps with an “earn” platform, and Vendor C helps with redemption. That does not even take into account Read more …
Customer Loyalty, Some Things Never Change
Customer Loyalty, Some Things Never Change Innovation is all around us. It seems that the world is ever-changing … from the way we receive the news, to healthcare, and now even self-driving cars. However, the one place it seems things are slow to evolve is in customer loyalty programs. While every company from airlines to dog groomers seem to be launching a loyalty program, many of them are the same. You could buy something and earn Read more …
Why Content Matters
Why Content Matters You have undoubtedly heard the saying, “content is king.” That is true now more than ever. With over 1 billion websites online, choosing what content to post to distinguish and represent your company and brand is of extreme importance. This is true for content across blogs, articles, as well as social media posts. Gone are the days of Google rewarding top search results to blog posts and articles stuffed to the brim with Read more …
Customer Loyalty … Not All Customers Are Created Equal
Customer Loyalty … Not All Customers Are Created Equal We know that not all customers are created equal. Some customers are loyal to brands, while others are only looking for the lowest price possible. Some customers want to shop around and find the best deal for themselves. Others want someone to show them the best deal. Many want to be left alone, while others want to be communicated with frequently. Even with this knowledge, many Read more …
New Loyalty Program … Build It and They Will Earn
New Loyalty Program … Build It and They Will Earn Wouldn’t it be nice if it were really that easy? Awhile back, I was on LinkedIn reading posts in some of the customer loyalty program groups. I came upon a question being asked about how to get more people to sign up for a loyalty program. The reason this particular question grabbed my attention was because of who posed the question. I did not know the person, Read more …
Loyalty Marketing Companies
Loyalty Marketing Companies How do you pick a loyalty marketing company? When you begin your search for a loyalty marketing company, you should consider a variety of things including technology stack, marketing strategy, marketing technology, and a very strong customer communication plan. Remember, the goal is to grow and retain existing customers through incentives and rewards. Positive Mobile Experience The mobile and social experience is so import that it is imperative your technology company not Read more …