Customer Loyalty Program and Marketing Plan – 2015
Customer Loyalty Program and Marketing Plan Strategy – 2015 How can corporate executives be this wrong about customer loyalty? I did a presentation a few weeks ago, and one of the stats I used made reference to the enormous disconnect between corporate executives and the customer experience as it relates to their brand. As we talk about Customer and Loyalty your marketing plan must consider not only technology, but also customer satisfaction, customer communications, and Read more …
Is There A Place For B-Rated Video In Your Marketing Plan?
Is There A Place For B-Rated Video In Your Marketing Plan? The better question is actually, “Is there a place for any video in your marketing strategy?” Considering the fact that YouTube is the number two search engine on the Internet, and from the fact that engagement on social media and emails have a 60% higher open rate than a post or email with images or text, it is very important to take video into account Read more …
Loyalty Program Best Practices 2015
Thinking an out-of-the-box customer loyalty program will meet all your needs is a misnomer. Just because companies have a loyalty program does not mean it will meet the needs of your company and be a fit for your customers. Establish the goals for your program Establish a budget Establish a timeframe Determine a strategy for finding a loyalty solution provider The most successful loyalty programs use stats and information provided by your customers. You will find it Read more …