Merchant-Funded Malls Are Better Than Ever
Merchant-Funded Malls Are Better Than Ever I often speak with companies whose merchant-funded malls have not worked as well as they would have hoped. They are at a loss as to why that is. They tell me things like people just don’t want to use these types of programs anymore or that their customers tell them it is too hard to find what they want. Others complain about lost tracking or members clicking out to Read more …
Why Google Analytics is the 51st Shade of Grey (Part 2)
Why Google Analytics is the 51st Shade of Grey (Part 2) Last time, we touched on the highlights of Google Analytics’ service offerings: Google Analytics Reports Google Analytics Dashboards Users Flow Demographics In this blog, we will deep dive into more areas of Google Analytics to show you just how much you can learn about your customers. Before we get started, it would be prudent of me to point out that collecting data about your Read more …
Even With Loyalty, Timing is Everything
Even With Loyalty, Timing is Everything In the past, I have talked about using merchant-funded rewards to both reward your members and to make your program profitable. I have also spoken of goals and budgets for your program. Now let’s talk about how we tie all those things together. Timing is EVERYTHING When I say timing is everything, I do not mean the timing in which you give the reward to the member. That is important, Read more …
My YouTube Video Beat Up Your Social Media (Part 2)
Our My YouTube Video Beat Up Your Social Media post continues to be an ongoing debate. Being very visual in nature, we all want to watch videos because of the instant gratification they provide. That would make the combination of video on social media an extremely powerful message. I think video on social media has become the new TV. My generation spent hours watching TV. Intrigued and addicted to episodes of drama, we watched for hours. Read more …
Does It Pay to be Loyal to Your Company?
Does It Pay to be Loyal to Your Company? Welcome to 2015. I know we are halfway done with the year, but today is a new day. We have come to a point in the war for consumer loyalty that a good product, fair price, and friendly service are no longer enough. Consumer Benefits These days, everyone now has a loyalty program and most of them look the same. Most people I talk with would not Read more …
What Is Your Budget?
What Is Your Budget? This is a question that gets asked in some form in just about every sales conversation. Sometimes the question is never asked. A good consultant will always ask. I know it is uncomfortable to ask, but it is something that must be asked. Even though it can be hard to say, it is one question that should always be asked. My wife watches a ton of HGTV. She is always complaining about the Read more …
Budget Planning – Customer Loyalty Programs
Budget Planning – Customer Loyalty Programs As a business leader for a loyalty program, securing and getting approval for a budget can be challenging. If you are starting a new program, it is often difficult to estimate both revenue and expenses. When you are in your initial planning phase before you go out to RFP, soliciting a variety of vendors to help establish budget is a really good idea. If your vendor has similar programs Read more …
Does Video Quality Matter? Video Marketing Strategy 101
Does Video Quality Matter? Video Marketing Strategy 101 Does video quality matter? It appears that we all want to watch. We watch people at home doing nothing, we watch cats, we watch babies … we’ll watch almost anything. But when it comes to video for business and marketing purposes … does video quality matter? What is your video marketing strategy? How to Video – Rewards.com Our thought was to shoot a video about babies, cats, and Read more …