Make Your Loyalty Program an Experience
Make Your Loyalty Program an Experience Your Loyalty Program should be an experience. Customers expect rewards to be instant, and they want an experience out of it. Most ecommerce experience is limited by data and technology, and most of you would agree that a customer experience in your current program is fragmented. A customer’s online experience and offline experience can be very different, and quite frankly may not even resemble the same program. Add Read more …
Budget Season
Budget Season In business, we have five seasons, not just the normal four. We have winter, spring, summer, fall, and BUDGET. We are now in budget season, and it comes in two parts. The first part is trying to figure out what your plans for the next fifteen months or so should be, and what it will cost. The other is the “use it or lose it” part. You Must Budget for Marketing In my Read more …
Big Data and Loyalty
Big Data and Loyalty By Linda Butcher, Chief Business Development Officer We’re all collecting data on our customers. We know all about their behavior, age, income, geography. We know the products they use, how they search, their payment source, sex, nationality, email, source, brand, spend, and the list goes on. But what does it actually tell us? Can you really change behavior by looking at analytics? Data Offers Profiles, not Predictions What the data does Read more …
Thank You, Loyal Patient – The Doctor Will See You Now
Thank You, Loyal Patient – The Doctor Will See You Now Medical care is a business like any other. There are goods and services exchanged for money. There is the supply and demand of healthcare services. Most importantly, people ask others for recommendations before they choose a doctor, hospital, lab, or other medical service. Because of these things, loyalty is just as important to the medical field as it is to any other industry. It Read more …