Thank You, Loyal Patient – The Doctor Will See You Now
Medical care is a business like any other. There are goods and services exchanged for money. There is the supply and demand of healthcare services. Most importantly, people ask others for recommendations before they choose a doctor, hospital, lab, or other medical service. Because of these things, loyalty is just as important to the medical field as it is to any other industry. It may even be more so.
Loyal Patients Practice Prevention
As I mentioned in my last blog, frequency is not the same thing as loyalty. This is an important thing to remember in healthcare loyalty programs. The last thing that we want is our patients in our office all the time. What we want are happy, healthy patients who do what it takes to stay that way, and who sing our praises.
What we are looking for is a way to reward those who come in to see us not only when they are sick, but also for preventative care. Patients who come in and get a physical, a flu shot, or annual cancer screening. We went them to take care of themselves.
Loyal Patients Deserve Appreciation
Whether we are a primary care physician, a health clinic, hospital group, or even insurance company, we want health-loyal patients. We want the sick ones to get better and the healthy ones to stay that way. When they are healthy we want them to be our cheerleaders. We want them giving us reviews on social media, referring friends and family, and simply singing our praises every chance they get.
Now, I am not saying reward them with free medical care for all they do. There are many other ways you can reward them. For instance, use points to let them get things they need and want. How nice would it be as a loyal patient to be able to use your points to get a “fast pass” for that coveted appointment time? Another example of things you can give as a loyalty reward would be elective procedures at a discount. There are many things you can do to make patients feel appreciated.
Loyalty programs should always show customers that they are appreciated, and patients are customers.
For more information, contact:
Kyle Tidwell, Director of Loyalty Consulting and Partnerships
DBG Loyalty is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. DBG has customer relationships which span from the time of inception.
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