Our My YouTube Video Beat Up Your Social Media post continues to be an ongoing debate. Being very visual in nature, we all want to watch videos because of the instant gratification they provide. That would make the combination of video on social media an extremely powerful message. I think video on social media has become the new TV. My generation spent hours watching TV. Intrigued and addicted to episodes of drama, we watched for hours. The TV evolution continued with reality TV. It only makes sense that video sharing would be next.
YouTube and Social Media In Our Lives
We can all relate with how video, YouTube, and social media fit into our personal lives. We can use the same venue that captivates us as we watch a cat try and squeeze itself into a cup four sizes too small to share and market information and products.
Video gives us a tool which allows us to tell a story. You are able to create an ongoing series of information or promotions about your company or products. It also gives your followers the ability to openly comment and review your stuff. Most of the videos on YouTube are real people giving personal and relevant experience and reviews. Having a professional actor do a commercial is certainly one way to do it; however, from our experience interviewing real customers, having employees tell a story, and showing how people can benefit from your company is generally the best way to go.
How to Make Great YouTube Videos
Tracking video can be difficult. If someone searches for your company on YouTube and opens a new browser your views won’t show up in your reporting. One way to make sure you track your activity is to add a coupon or special offer. The offer fits with the instant gratification of social media. You want people to take action and get the offer. It will generally drive the customer where you want them to go. Coupons and discounts are one easy area. Customers are savvy to the commercial done by actors. If boring, the customer quickly moves on; however, everyone wants a good deal. So, positioning a coupon, especially one that offers free shipping, is a great idea.
1. Create a catchy title.
2. Tell a compelling story. Share experiences.
3. Use coupons and discount codes.
4. Use # tags and key words throughout your video.
5. Optimize your site.
6. Take customers/viewers behind the scenes. Share a secret.
DBG Loyalty is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. DBG has customer relationships which span from the time of inception.
and loyalty solutions.
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