My YouTube Video Beat Up Your Social Media
So many people responded to my quick post online about YouTube beating up social media that I thought I would write an update about it.
DBG has been using video in marketing for quite awhile. DBG Loyalty is a software platform; however, the component of our solutions that really get things going are the engagement tools. You have to engage with people through the device and media that they want, when they want it.
Emails & Social Media
With that said, your emails and social media are 60% more likely to get click-throughs if they contain a video, as outlined by Jeremy Vest in a recent presentation. The video doesn’t have to be complex or costly. Some of the best videos have been done on a smartphone with a group of employees. The videos that rank the highest are real people just telling a story. If you have a good product and service, simply telling your story is a good place to start.
How-to videos are one of the top categories on YouTube. If your company doesn’t have a video strategy, you are missing an extremely engaged market. YouTube is the number two search engine (next to Google) and it delivers relevant content to the people who are searching for it. Think of it as a “warm” lead. If you are in marketing, you know you never want to miss a lead opportunity. The barrier to entry is low. You don’t even need expensive equipment or a green room.
Things to remember when shooting video:
- Using a phone to shoot your video is ok
- Make eye contact
- Pay attention to your surroundings and background
- Find your comfort zone – present the things you know and find your own style
To learn more, email us at firstname.lastname@example.org
DBG Loyalty is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. DBG has customer relationships which span from the time of inception.
and loyalty solutions.
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