Your Loyalty Program Should be Fun and Interactive
Your Loyalty Program Should be Fun and Interactive Loyalty can be so many things that it’s hard for some people to process the tools which can help to create a successful loyalty program. It’s one of those things; if you are in the industry you suddenly notice all the different programs and become a fan or a critic. What some people find difficult to understand is that a loyalty program isn’t just points or tiers. Read more …
Loyalty Program Best Practices
Loyalty Program Best Practices Building a program which creates commitment and longevity Building an engaging program that wins with customers takes planning, budget, and strategy. The business rules and objectives behind your program affect everything you do from cost, points, communications, image, and engagement. Your vision and business rules must be consistently carried out through the program in its entirety. Supporting the customer experience no matter when or where you are engaging with them is Read more …
Make Your Loyalty Program an Experience
Make Your Loyalty Program an Experience Your Loyalty Program should be an experience. Customers expect rewards to be instant, and they want an experience out of it. Most ecommerce experience is limited by data and technology, and most of you would agree that a customer experience in your current program is fragmented. A customer’s online experience and offline experience can be very different, and quite frankly may not even resemble the same program. Add Read more …
Big Data and Loyalty
Big Data and Loyalty By Linda Butcher, Chief Business Development Officer We’re all collecting data on our customers. We know all about their behavior, age, income, geography. We know the products they use, how they search, their payment source, sex, nationality, email, source, brand, spend, and the list goes on. But what does it actually tell us? Can you really change behavior by looking at analytics? Data Offers Profiles, not Predictions What the data does Read more …
Is a Simple Thank You Enough?
Is a simple Thank You enough? We have all gone crazy over the next best thing, analytics, predictive tracking, integrations, wonder widgets, and behavior modification. Does it really matter, and can we actually make changes in customer behavior through these tools? Could it be as simple as saying “Thank You”? We know from all of our surveys that a customer is likely to change brands or services because of service or lack thereof. If a Read more …
Science, Healthcare and Loyalty
I have been in technology, healthcare, and loyalty for 30 years. Yes, even I agree that it’s an odd combination. My first career was actually as a Registered Nurse. The science behind the clinical applications has always intrigued me. Science and healthcare are never ending pursuits for understanding. It is so easy to get caught up in analyzing lab results or treatment results that we forget there is a person on the other end. It’s Read more …
Customer Loyalty Programs for Healthcare
Customer Loyalty Programs for Healthcare Loyalty programs for healthcare should be simple. Patients are customers. They want the same perks and benefits that any customer wants. Patients are no different than our retail counterpart’s customers. They are demanding. They have high expectations and they expect something for free. Using customer loyalty and rewards programs to increase compliance, improve health, improve satisfaction, save money, and increase revenue should be a no brainer. We should always be Read more …
Is 1% Cash Back Enough for Anyone to Really Care?
Is 1% Cash Back Enough for Anyone to Really Care? I think we can all agree that 1% cash back only matters to people when they are about to make a large purchase; otherwise, it isn’t enough to change a behavior unless it is combined with something else. We know from our surveys and program stats that cash is king. When customers have a choice, cash is the number one redemption option. It really doesn’t Read more …
My YouTube Video Beat Up Your Social Media (Part 2)
Our My YouTube Video Beat Up Your Social Media post continues to be an ongoing debate. Being very visual in nature, we all want to watch videos because of the instant gratification they provide. That would make the combination of video on social media an extremely powerful message. I think video on social media has become the new TV. My generation spent hours watching TV. Intrigued and addicted to episodes of drama, we watched for hours. Read more …
Budget Planning – Customer Loyalty Programs
Budget Planning – Customer Loyalty Programs As a business leader for a loyalty program, securing and getting approval for a budget can be challenging. If you are starting a new program, it is often difficult to estimate both revenue and expenses. When you are in your initial planning phase before you go out to RFP, soliciting a variety of vendors to help establish budget is a really good idea. If your vendor has similar programs Read more …