My YouTube Video Beat Up Your Social Media
My YouTube Video Beat Up Your Social Media So many people responded to my quick post online about YouTube beating up social media that I thought I would write an update about it. DBG has been using video in marketing for quite awhile. DBG Loyalty is a software platform; however, the component of our solutions that really get things going are the engagement tools. You have to engage with people through the device and media Read more …
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple?
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple? As a customer loyalty and rewards solution provider, DBG Loyalty has seen both successful programs and programs that fell flat. A major contributor to any successful program is to know your customers and meeting their needs. Some companies are innately in tune with their customers, while others try to push their own initiatives only to find them rejected by their customers. Let’s Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …
Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …
A Complete Loyalty Program: From Earn to Burn
DBG Loyalty offers a complete loyalty program, from “earn” to “burn” to include the consumer’s complete buying cycle. One platform allows consistent messaging, encourages spend and manages “earn through redeem” to provide a closed-loop revenue cycle. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and to keep your consumers happy. Read more …
New DBG.com Website!
Come see the brand new, revamped DBG website, www.dbg.com! DBG is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and Read more …
Above & Beyond Winner
Above & Beyond is one of the many loyalty programs DBG is proud to manage. The Above & Beyond program gives customers and managers the chance to recognize outstanding service by American Airlines team members and financially reward them. Linette Maldonado, Gate Agent at Baltimore-Washington International Airport, was recently one of the American Airlines Above & Beyond winners. With her Above & Beyond winnings, we are excited to announce that Linette has been able to Read more …