Why Content Matters
Why Content Matters You have undoubtedly heard the saying, “content is king.” That is true now more than ever. With over 1 billion websites online, choosing what content to post to distinguish and represent your company and brand is of extreme importance. This is true for content across blogs, articles, as well as social media posts. Gone are the days of Google rewarding top search results to blog posts and articles stuffed to the brim with Read more …
Is There A Place For B-Rated Video In Your Marketing Plan?
Is There A Place For B-Rated Video In Your Marketing Plan? The better question is actually, “Is there a place for any video in your marketing strategy?” Considering the fact that YouTube is the number two search engine on the Internet, and from the fact that engagement on social media and emails have a 60% higher open rate than a post or email with images or text, it is very important to take video into account Read more …