Why Do Customer Loyalty Programs Fail?
Why Do Customer Loyalty Programs Fail? Engagement is the life blood of any loyalty program. The higher the engagement, the better your program looks to those from the outside. You could hire consultant after consultant and do focus groups all day and night to build the greatest program ever. Next, you could spend hundreds of thousands of dollars to build this shrine to loyalty. Imagine, you get excited as the launch grows near. You are about Read more …
Is 1% Cash Back Enough for Anyone to Really Care?
Is 1% Cash Back Enough for Anyone to Really Care? I think we can all agree that 1% cash back only matters to people when they are about to make a large purchase; otherwise, it isn’t enough to change a behavior unless it is combined with something else. We know from our surveys and program stats that cash is king. When customers have a choice, cash is the number one redemption option. It really doesn’t Read more …
New Loyalty Program … Build It and They Will Earn
New Loyalty Program … Build It and They Will Earn Wouldn’t it be nice if it were really that easy? Awhile back, I was on LinkedIn reading posts in some of the customer loyalty program groups. I came upon a question being asked about how to get more people to sign up for a loyalty program. The reason this particular question grabbed my attention was because of who posed the question. I did not know the person, Read more …
Customer Loyalty Program and Marketing Plan – 2015
Customer Loyalty Program and Marketing Plan Strategy – 2015 How can corporate executives be this wrong about customer loyalty? I did a presentation a few weeks ago, and one of the stats I used made reference to the enormous disconnect between corporate executives and the customer experience as it relates to their brand. As we talk about Customer and Loyalty your marketing plan must consider not only technology, but also customer satisfaction, customer communications, and Read more …
Loyalty Program Best Practices 2015
Thinking an out-of-the-box customer loyalty program will meet all your needs is a misnomer. Just because companies have a loyalty program does not mean it will meet the needs of your company and be a fit for your customers. Establish the goals for your program Establish a budget Establish a timeframe Determine a strategy for finding a loyalty solution provider The most successful loyalty programs use stats and information provided by your customers. You will find it Read more …
2015 Tech Trends
2015 Tech Trends DBG is facing the 2015 technology challenges head on. The DBG Loyalty platform is a very dynamic marketing tool which gives your program multiple engagement opportunities. If your program doesn’t include social, mobile, and presumption marketing … then you are behind. 1008
What is the Value of a Customer Loyalty Point?
What is the Value of a Customer Loyalty Point? If you want to put a dollar value on a loyalty point, it is from .4 cents to 2 cents, depending on the program. While a monetary way is one way to look at the value, it is not the only one. As a child, I would often ask my father how much something was worth. His answer was almost always the same. He would say Read more …
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty A solid customer loyalty solution gives its consumers and merchants the valuable edge in the competitive marketplace for earning, enjoying deals, sharing, and playing. A good customer loyalty solution has to stay one step ahead of the ever changing market. It requires business strategy for foraging a revolutionary platform; the business strategy is far more involved than simply creating a cash back program or offering coupons. Loyalty comes Read more …
What Is The Goal Of Your Customer Loyalty Program?
What Is The Goal Of Your Customer Loyalty Program? While this may seem like an easy question, it has many answers. The real question you have to ask yourself when examining your loyalty program, however, is what would you like your loyal customers to do? Related: The Personal Touch in Customer Loyalty Three Customer Groups The goal of many programs is to make sure the top consumers of the program are rewarded. The main reason this Read more …