DBG Loyalty Programs Increase Consumer Engagement
According to The American Marketing Association, “75% of consumers are engaged in a loyalty program.”
Both businesses and consumers recognize the value of customer loyalty programs. Most customer loyalty programs are developed with good intentions but often have undefined business goals and objectives. Do you have a strategy for your customer loyalty program for 2015? If your program has been running on auto-pilot for more than two years, you are behind. The competitive market, engagement tools, and short attention spans all account for flat stats. The mobile, tablet, and social platform trends alone require a revision to strategy every quarter. To keep a program current requires your plan to evolve as you learn consumer behavior.
The time to implement is now. While it may feel as if we’re just coming out of the holiday season, the reality is we’re already two months into the new year. Before you know it, we’ll be a year older eating Cadbury eggs in the shape of bunnies and celebrating Moms and Dads around the globe. You want to have ample time to create and execute a marketing strategy and build followers before
the Black Friday and Cyber Monday madness hits again. Again, the time to implement is now.
We would love to hear your thoughts in the comments section below.
For partnership information, call Linda Butcher at 469-706-3318 or shoot her an email at lbutcher@dbgloyaltycom.
DBG Loyalty is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. DBG has customer relationships which span from the time of inception.
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