Your Loyalty Program Should be Fun and Interactive
Your Loyalty Program Should be Fun and Interactive Loyalty can be so many things that it’s hard for some people to process the tools which can help to create a successful loyalty program. It’s one of those things; if you are in the industry you suddenly notice all the different programs and become a fan or a critic. What some people find difficult to understand is that a loyalty program isn’t just points or tiers. Read more …
Loyalty Isn’t Always About Frequency
Loyalty Isn’t Always About Frequency I spent a good part of my weekend getting ready to send my son back to school next week. He is going to be in second grade this year. I asked him what he was most looking forward to. His answer was a two-parter. First he was excited about recess, so he could see his best friends. I asked him who his best friend was and he proceeded to name Read more …