Loyalty Isn’t Always About Frequency
Loyalty Isn’t Always About Frequency I spent a good part of my weekend getting ready to send my son back to school next week. He is going to be in second grade this year. I asked him what he was most looking forward to. His answer was a two-parter. First he was excited about recess, so he could see his best friends. I asked him who his best friend was and he proceeded to name Read more …
Does It Pay to be Loyal to Your Company?
Does It Pay to be Loyal to Your Company? Welcome to 2015. I know we are halfway done with the year, but today is a new day. We have come to a point in the war for consumer loyalty that a good product, fair price, and friendly service are no longer enough. Consumer Benefits These days, everyone now has a loyalty program and most of them look the same. Most people I talk with would not Read more …
Marketing Strategy for Loyalty
Marketing Strategy for Loyalty What to do when customers are no longer brand-loyal … We have said it before, but customer support and the customer experience are the two most important components of your program. Customers don’t always stay brand-loyal. They read reviews, shop trending stores, and buy trending products. What does this mean? It means that the loyalty platform that solves the customer’s issues by creating a meaningful experience, creating ease-of-use, and positioning trending products wins. Being able to Read more …
Loyalty Marketing Companies
Loyalty Marketing Companies How do you pick a loyalty marketing company? When you begin your search for a loyalty marketing company, you should consider a variety of things including technology stack, marketing strategy, marketing technology, and a very strong customer communication plan. Remember, the goal is to grow and retain existing customers through incentives and rewards. Positive Mobile Experience The mobile and social experience is so import that it is imperative your technology company not Read more …
Why Google Analytics Is The 51st Shade of Grey
Why Google Analytics Is The 51st Shade of Grey Consumers come in all sizes and shapes. People come from all walks of life. They talk, look, and think differently. As such, they also approach buying decisions differently. Some are driven by emotion; others make objective, fact-based decisions; still others make impulsive ones. One-size marketing solutions don’t fit all. It’s like playing pin the tail on the donkey. In a dizzy, disoriented state, you may hit Read more …
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense Does gaming and social media have a role in your customer loyalty solution? Pharmaceuticals, hospitals, medical manufacturers and distributors have always been cutting edge and some of the earliest adopters of new technologies, but now they are thinking strategically. In general, science and health care take a conservative approach to treatment plans, but what if your rewards program could increase compliance, improve health and satisfaction, save Read more …
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple?
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple? As a customer loyalty and rewards solution provider, DBG Loyalty has seen both successful programs and programs that fell flat. A major contributor to any successful program is to know your customers and meeting their needs. Some companies are innately in tune with their customers, while others try to push their own initiatives only to find them rejected by their customers. Let’s Read more …
Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …
Small Businesses Can Have Customer Loyalty Programs Too
Small Business Customer Loyalty
In today’s business environment, retaining customers is more important than ever. Customers have a myriad of choices, and loyalty to a brand or a store is not always at the top of customers’ minds’. The customers are savvy and are looking for instant gratification on great deals. They have preferred ways of getting information. They use Facebook, Twitter, mobile and online solutions every day. DBG offers small business solutions that will help you meet your customers’ needs. Small businesses need customer loyalty programs too.
Every Program Needs a Strategy
Companies like Groupon, Walmart, Dollar Store, Hotels.com, Old Navy and Travelocity are there to give your customers discounted rates immediately. To keep up with the instant discount world, your business will need a strategy.
There are four primary considerations for customer engagement and long-term customer loyalty.
Small Business Loyalty Program
- Mobile and Social Engagement
- Loyalty Program – Points or Cash back
- Online Engagement
- Knowing Customers’ Behavior
You don’t have to be a super center. Small to medium size businesses need programs to keep customer engaged. DBG has solutions for all sizes of businesses.
DBG Loyalty’s mobile engagement can be delivered through a mobile app or responsive website. The mobile connection allows messages, coupons, deals and offers to go straight to the customer’s phone or tablet. Customers are significantly more likely to review the message at the time it is sent versus in an email message. Facebook is one of the easiest ways to communicate with your customers daily. Facebook allows you to post messaging, offers and updates about your business in a non-intrusive way. Facebook and other social media tools fill the need for instant gratification and use. DBG loyalty has solutions for Facebook, Twitter, Google+ and Linked. Facebook and Twitter are still the most popular social networks.
Awarding Customers for Good Behavior
Awarding customers for good behavior is the key to retaining them. The number one customer complaint about customer loyalty programs is that customers who signed up never hear a word about the program since originally signing up. As a customer, has this ever happened to you? If a program engages a customer to the point that they sign up, then you have made a successful first step. The next step is to have a strategy for keeping them engaged. Implementing a successful customer loyalty program takes planning and strategy. DBG Loyalty Read more …
A Complete Loyalty Program: From Earn to Burn
DBG Loyalty offers a complete loyalty program, from “earn” to “burn” to include the consumer’s complete buying cycle. One platform allows consistent messaging, encourages spend and manages “earn through redeem” to provide a closed-loop revenue cycle. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and to keep your consumers happy. Read more …