Your Loyalty Program Should be Fun and Interactive
Your Loyalty Program Should be Fun and Interactive Loyalty can be so many things that it’s hard for some people to process the tools which can help to create a successful loyalty program. It’s one of those things; if you are in the industry you suddenly notice all the different programs and become a fan or a critic. What some people find difficult to understand is that a loyalty program isn’t just points or tiers. Read more …
Make Your Loyalty Program an Experience
Make Your Loyalty Program an Experience Your Loyalty Program should be an experience. Customers expect rewards to be instant, and they want an experience out of it. Most ecommerce experience is limited by data and technology, and most of you would agree that a customer experience in your current program is fragmented. A customer’s online experience and offline experience can be very different, and quite frankly may not even resemble the same program. Add Read more …
Big Data and Loyalty
Big Data and Loyalty By Linda Butcher, Chief Business Development Officer We’re all collecting data on our customers. We know all about their behavior, age, income, geography. We know the products they use, how they search, their payment source, sex, nationality, email, source, brand, spend, and the list goes on. But what does it actually tell us? Can you really change behavior by looking at analytics? Data Offers Profiles, not Predictions What the data does Read more …
Science, Healthcare and Loyalty
I have been in technology, healthcare, and loyalty for 30 years. Yes, even I agree that it’s an odd combination. My first career was actually as a Registered Nurse. The science behind the clinical applications has always intrigued me. Science and healthcare are never ending pursuits for understanding. It is so easy to get caught up in analyzing lab results or treatment results that we forget there is a person on the other end. It’s Read more …
How Loyalty Drives Giving
How Loyalty Drives Giving When we think of loyalty programs, our first thought is usually of airlines. Then we think of hotels and retail stores. These are companies who want us to buy their goods and services, be loyal to their brand, and return to make more purchases. This makes perfect sense; loyalty is the lifeblood of most for-profit companies, because loyalty drives sales. What we don’t often consider is that loyalty is also Read more …
Going Back to the Basics of Loyalty Marketing
Going Back to the Basics of Loyalty Marketing A client recently asked us if we had “always on any time offers.” That was their qualifying and most important feature for the new loyalty program they are creating. “Any time offers” are offers that a merchant gives that are an offer to anyone for anytime. Now, I love to take advantage of these offers, they are kind of like free money; however, what they don’t do is Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …