Loyalty Isn’t Always About Frequency
Loyalty Isn’t Always About Frequency I spent a good part of my weekend getting ready to send my son back to school next week. He is going to be in second grade this year. I asked him what he was most looking forward to. His answer was a two-parter. First he was excited about recess, so he could see his best friends. I asked him who his best friend was and he proceeded to name Read more …
Merchant-Funded Malls Are Better Than Ever
Merchant-Funded Malls Are Better Than Ever I often speak with companies whose merchant-funded malls have not worked as well as they would have hoped. They are at a loss as to why that is. They tell me things like people just don’t want to use these types of programs anymore or that their customers tell them it is too hard to find what they want. Others complain about lost tracking or members clicking out to Read more …