Why Google Analytics Is The 51st Shade of Grey Consumers come in all sizes and shapes. People come from all walks of life. They talk, look, and think differently. As such, they also approach buying decisions differently. Some are driven by emotion; others make objective, fact-based decisions; still others make impulsive ones. One-size marketing solutions don’t fit all. It’s like playing pin the tail on the donkey. In a dizzy, disoriented state, you may hit Read more …