Marketing Strategy for Loyalty
Marketing Strategy for Loyalty What to do when customers are no longer brand-loyal … We have said it before, but customer support and the customer experience are the two most important components of your program. Customers don’t always stay brand-loyal. They read reviews, shop trending stores, and buy trending products. What does this mean? It means that the loyalty platform that solves the customer’s issues by creating a meaningful experience, creating ease-of-use, and positioning trending products wins. Being able to Read more …
Why Google Analytics Is The 51st Shade of Grey
Why Google Analytics Is The 51st Shade of Grey Consumers come in all sizes and shapes. People come from all walks of life. They talk, look, and think differently. As such, they also approach buying decisions differently. Some are driven by emotion; others make objective, fact-based decisions; still others make impulsive ones. One-size marketing solutions don’t fit all. It’s like playing pin the tail on the donkey. In a dizzy, disoriented state, you may hit Read more …
Small Businesses Can Have Customer Loyalty Programs Too
Small Business Customer Loyalty
In today’s business environment, retaining customers is more important than ever. Customers have a myriad of choices, and loyalty to a brand or a store is not always at the top of customers’ minds’. The customers are savvy and are looking for instant gratification on great deals. They have preferred ways of getting information. They use Facebook, Twitter, mobile and online solutions every day. DBG offers small business solutions that will help you meet your customers’ needs. Small businesses need customer loyalty programs too.
Every Program Needs a Strategy
Companies like Groupon, Walmart, Dollar Store, Hotels.com, Old Navy and Travelocity are there to give your customers discounted rates immediately. To keep up with the instant discount world, your business will need a strategy.
There are four primary considerations for customer engagement and long-term customer loyalty.
Small Business Loyalty Program
- Mobile and Social Engagement
- Loyalty Program – Points or Cash back
- Online Engagement
- Knowing Customers’ Behavior
You don’t have to be a super center. Small to medium size businesses need programs to keep customer engaged. DBG has solutions for all sizes of businesses.
DBG Loyalty’s mobile engagement can be delivered through a mobile app or responsive website. The mobile connection allows messages, coupons, deals and offers to go straight to the customer’s phone or tablet. Customers are significantly more likely to review the message at the time it is sent versus in an email message. Facebook is one of the easiest ways to communicate with your customers daily. Facebook allows you to post messaging, offers and updates about your business in a non-intrusive way. Facebook and other social media tools fill the need for instant gratification and use. DBG loyalty has solutions for Facebook, Twitter, Google+ and Linked. Facebook and Twitter are still the most popular social networks.
Awarding Customers for Good Behavior
Awarding customers for good behavior is the key to retaining them. The number one customer complaint about customer loyalty programs is that customers who signed up never hear a word about the program since originally signing up. As a customer, has this ever happened to you? If a program engages a customer to the point that they sign up, then you have made a successful first step. The next step is to have a strategy for keeping them engaged. Implementing a successful customer loyalty program takes planning and strategy. DBG Loyalty Read more …
