Big Data and Loyalty
Big Data and Loyalty By Linda Butcher, Chief Business Development Officer We’re all collecting data on our customers. We know all about their behavior, age, income, geography. We know the products they use, how they search, their payment source, sex, nationality, email, source, brand, spend, and the list goes on. But what does it actually tell us? Can you really change behavior by looking at analytics? Data Offers Profiles, not Predictions What the data does Read more …
The Personal Touch in Customer Loyalty
The Personal Touch in Customer Loyalty Does your customer loyalty program really keep your customers loyal? I can’t tell you how many people I talk to who have inherited a customer loyalty program and don’t know how the program works. They also don’t know how much they are spending on it or if they are getting the results they want. Crazy, you say? It is the industry standard for customer loyalty programs. Expected, Not Appreciated The industry Read more …
Why Google Analytics Is The 51st Shade of Grey
Why Google Analytics Is The 51st Shade of Grey Consumers come in all sizes and shapes. People come from all walks of life. They talk, look, and think differently. As such, they also approach buying decisions differently. Some are driven by emotion; others make objective, fact-based decisions; still others make impulsive ones. One-size marketing solutions don’t fit all. It’s like playing pin the tail on the donkey. In a dizzy, disoriented state, you may hit Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …