Budget Planning – Customer Loyalty Programs
Budget Planning – Customer Loyalty Programs As a business leader for a loyalty program, securing and getting approval for a budget can be challenging. If you are starting a new program, it is often difficult to estimate both revenue and expenses. When you are in your initial planning phase before you go out to RFP, soliciting a variety of vendors to help establish budget is a really good idea. If your vendor has similar programs Read more …
Converting Customers Through Technology
Converting Customers Through Technology A sound customer marketing strategy found in continually analyzing and reviewing customer behavior and adapting to the ever-changing market. The user interface must be highly engaging and interactive. When you select a technical vendor, it is very important to evaluate the technical capabilities, but also the configurability of the technology platform. Getting pigeonholed into a platform that can’t scale and adapt will doom your program. The selection of a technology provider Read more …