Does Video Quality Matter? Video Marketing Strategy 101
Does Video Quality Matter? Video Marketing Strategy 101 Does video quality matter? It appears that we all want to watch. We watch people at home doing nothing, we watch cats, we watch babies … we’ll watch almost anything. But when it comes to video for business and marketing purposes … does video quality matter? What is your video marketing strategy? How to Video – Rewards.com Our thought was to shoot a video about babies, cats, and Read more …
Marketing Strategy for Loyalty
Marketing Strategy for Loyalty What to do when customers are no longer brand-loyal … We have said it before, but customer support and the customer experience are the two most important components of your program. Customers don’t always stay brand-loyal. They read reviews, shop trending stores, and buy trending products. What does this mean? It means that the loyalty platform that solves the customer’s issues by creating a meaningful experience, creating ease-of-use, and positioning trending products wins. Being able to Read more …
Converting Customers Through Technology
Converting Customers Through Technology A sound customer marketing strategy found in continually analyzing and reviewing customer behavior and adapting to the ever-changing market. The user interface must be highly engaging and interactive. When you select a technical vendor, it is very important to evaluate the technical capabilities, but also the configurability of the technology platform. Getting pigeonholed into a platform that can’t scale and adapt will doom your program. The selection of a technology provider Read more …