Loyalty Program Best Practices
Loyalty Program Best Practices Building a program which creates commitment and longevity Building an engaging program that wins with customers takes planning, budget, and strategy. The business rules and objectives behind your program affect everything you do from cost, points, communications, image, and engagement. Your vision and business rules must be consistently carried out through the program in its entirety. Supporting the customer experience no matter when or where you are engaging with them is Read more …
Is a Simple Thank You Enough?
Is a simple Thank You enough? We have all gone crazy over the next best thing, analytics, predictive tracking, integrations, wonder widgets, and behavior modification. Does it really matter, and can we actually make changes in customer behavior through these tools? Could it be as simple as saying “Thank You”? We know from all of our surveys that a customer is likely to change brands or services because of service or lack thereof. If a Read more …