Loyalty Program Best Practices
Loyalty Program Best Practices Building a program which creates commitment and longevity Building an engaging program that wins with customers takes planning, budget, and strategy. The business rules and objectives behind your program affect everything you do from cost, points, communications, image, and engagement. Your vision and business rules must be consistently carried out through the program in its entirety. Supporting the customer experience no matter when or where you are engaging with them is Read more …
Make Your Loyalty Program an Experience
Make Your Loyalty Program an Experience Your Loyalty Program should be an experience. Customers expect rewards to be instant, and they want an experience out of it. Most ecommerce experience is limited by data and technology, and most of you would agree that a customer experience in your current program is fragmented. A customer’s online experience and offline experience can be very different, and quite frankly may not even resemble the same program. Add Read more …
Is a Simple Thank You Enough?
Is a simple Thank You enough? We have all gone crazy over the next best thing, analytics, predictive tracking, integrations, wonder widgets, and behavior modification. Does it really matter, and can we actually make changes in customer behavior through these tools? Could it be as simple as saying “Thank You”? We know from all of our surveys that a customer is likely to change brands or services because of service or lack thereof. If a Read more …
Science, Healthcare and Loyalty
I have been in technology, healthcare, and loyalty for 30 years. Yes, even I agree that it’s an odd combination. My first career was actually as a Registered Nurse. The science behind the clinical applications has always intrigued me. Science and healthcare are never ending pursuits for understanding. It is so easy to get caught up in analyzing lab results or treatment results that we forget there is a person on the other end. It’s Read more …
Does It Pay to be Loyal to Your Company?
Does It Pay to be Loyal to Your Company? Welcome to 2015. I know we are halfway done with the year, but today is a new day. We have come to a point in the war for consumer loyalty that a good product, fair price, and friendly service are no longer enough. Consumer Benefits These days, everyone now has a loyalty program and most of them look the same. Most people I talk with would not Read more …
New Loyalty Program … Build It and They Will Earn
New Loyalty Program … Build It and They Will Earn Wouldn’t it be nice if it were really that easy? Awhile back, I was on LinkedIn reading posts in some of the customer loyalty program groups. I came upon a question being asked about how to get more people to sign up for a loyalty program. The reason this particular question grabbed my attention was because of who posed the question. I did not know the person, Read more …
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense
Why Customer Loyalty Programs For Science & Healthcare Just Make Sense Does gaming and social media have a role in your customer loyalty solution? Pharmaceuticals, hospitals, medical manufacturers and distributors have always been cutting edge and some of the earliest adopters of new technologies, but now they are thinking strategically. In general, science and health care take a conservative approach to treatment plans, but what if your rewards program could increase compliance, improve health and satisfaction, save Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …
Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …
New DBG.com Website!
Come see the brand new, revamped DBG website, www.dbg.com! DBG is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and Read more …