Marketing Strategy for Loyalty What to do when customers are no longer brand-loyal … We have said it before, but customer support and the customer experience are the two most important components of your program. Customers don’t always stay brand-loyal. They read reviews, shop trending stores, and buy trending products. What does this mean? It means that the loyalty platform that solves the customer’s issues by creating a meaningful experience, creating ease-of-use, and positioning trending products wins. Being able to Read more …