1% cash back Archives - DBG Loyalty - Customer Loyalty Programs

Is 1% Cash Back Enough for Anyone to Really Care?

Posted on August 3, 2015 by Linda Butcher in Customer Loyalty Marketing tagged 1% cash back, cash back program, customer loyalty program, is 1% cash back enough, RFP

Is 1% Cash Back Enough for Anyone to Really Care? I think we can all agree that 1% cash back only matters to people when they are about to make a large purchase; otherwise, it isn’t enough to change a behavior unless it is combined with something else. We know from our surveys and program stats that cash is king. When customers have a choice, cash is the number one redemption option. It really doesn’t Read more …

Does 1.5% Cash Back Really Matter?

Posted on March 4, 2015 by Linda Butcher in Cash Back Programs, Customer Loyalty Marketing, Loyalty Software Programs, Social Media Loyalty Marketing tagged 1.5% cash back, 1% cash back, cash back, cash back solution, credit card cash back, customer loyalty, customer relationship, DBG Loyalty, loyalty, loyalty card, loyalty program, marketing, rewards program

Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …