Technology Vendors: Can’t Live With Them, Can’t Live Without Them
Technology Vendors: Can’t Live With Them, Can’t Live Without Them You want to freshen your loyalty program but you are already spending too much time managing your technology vendors. In the age of specialization, every move you make seems to need yet another vendor to help you navigate it. Vendor A built the base platform, Vendor B helps with an “earn” platform, and Vendor C helps with redemption. That does not even take into account Read more …
Customer Loyalty, Some Things Never Change
Customer Loyalty, Some Things Never Change Innovation is all around us. It seems that the world is ever-changing … from the way we receive the news, to healthcare, and now even self-driving cars. However, the one place it seems things are slow to evolve is in customer loyalty programs. While every company from airlines to dog groomers seem to be launching a loyalty program, many of them are the same. You could buy something and earn Read more …
Why Content Matters
Why Content Matters You have undoubtedly heard the saying, “content is king.” That is true now more than ever. With over 1 billion websites online, choosing what content to post to distinguish and represent your company and brand is of extreme importance. This is true for content across blogs, articles, as well as social media posts. Gone are the days of Google rewarding top search results to blog posts and articles stuffed to the brim with Read more …
Customer Loyalty … Not All Customers Are Created Equal
Customer Loyalty … Not All Customers Are Created Equal We know that not all customers are created equal. Some customers are loyal to brands, while others are only looking for the lowest price possible. Some customers want to shop around and find the best deal for themselves. Others want someone to show them the best deal. Many want to be left alone, while others want to be communicated with frequently. Even with this knowledge, many Read more …
New Loyalty Program … Build It and They Will Earn
New Loyalty Program … Build It and They Will Earn Wouldn’t it be nice if it were really that easy? Awhile back, I was on LinkedIn reading posts in some of the customer loyalty program groups. I came upon a question being asked about how to get more people to sign up for a loyalty program. The reason this particular question grabbed my attention was because of who posed the question. I did not know the person, Read more …
How Merchant-Funded Rewards Work
How Merchant-Funded Rewards Work So, you have been tasked with increasing member benefits without increasing cost. That proposition sounds impossible to do, right? What if I told you that not only could you do that, but you could also turn a profit at the same time? Merchant-funded rewards might just be the way to reach your goal. Added Benefits Merchants are all fighting for their piece of the online shopping pie. The commissions merchants are Read more …
What is the Value of a Customer Loyalty Point?
What is the Value of a Customer Loyalty Point? If you want to put a dollar value on a loyalty point, it is from .4 cents to 2 cents, depending on the program. While a monetary way is one way to look at the value, it is not the only one. As a child, I would often ask my father how much something was worth. His answer was almost always the same. He would say Read more …
What Is The Goal Of Your Customer Loyalty Program?
What Is The Goal Of Your Customer Loyalty Program? While this may seem like an easy question, it has many answers. The real question you have to ask yourself when examining your loyalty program, however, is what would you like your loyal customers to do? Related: The Personal Touch in Customer Loyalty Three Customer Groups The goal of many programs is to make sure the top consumers of the program are rewarded. The main reason this Read more …
DBG Loyalty Programs Increase Consumer Engagement
DBG Loyalty Programs Increase Consumer Engagement According to The American Marketing Association, “75% of consumers are engaged in a loyalty program.” Both businesses and consumers recognize the value of customer loyalty programs. Most customer loyalty programs are developed with good intentions but often have undefined business goals and objectives. Do you have a strategy for your customer loyalty program for 2015? If your program has been running on auto-pilot for more than two years, you are Read more …
New DBG.com Website!
Come see the brand new, revamped DBG website, www.dbg.com! DBG is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and Read more …