How Merchant-Funded Rewards Work
How Merchant-Funded Rewards Work So, you have been tasked with increasing member benefits without increasing cost. That proposition sounds impossible to do, right? What if I told you that not only could you do that, but you could also turn a profit at the same time? Merchant-funded rewards might just be the way to reach your goal. Added Benefits Merchants are all fighting for their piece of the online shopping pie. The commissions merchants are Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …
Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …
A Complete Loyalty Program: From Earn to Burn
DBG Loyalty offers a complete loyalty program, from “earn” to “burn” to include the consumer’s complete buying cycle. One platform allows consistent messaging, encourages spend and manages “earn through redeem” to provide a closed-loop revenue cycle. Our solutions reward good consumer behavior, drive business and increase spend. It is imperative that your loyalty solution continue to evolve in order for you to gain a competitive edge over your competitors and to keep your consumers happy. Read more …
Above & Beyond Winner
Above & Beyond is one of the many loyalty programs DBG is proud to manage. The Above & Beyond program gives customers and managers the chance to recognize outstanding service by American Airlines team members and financially reward them. Linette Maldonado, Gate Agent at Baltimore-Washington International Airport, was recently one of the American Airlines Above & Beyond winners. With her Above & Beyond winnings, we are excited to announce that Linette has been able to Read more …
Innovative, Creative, and a Problem Solver – DBG does it all
We design, host and maintain best-in-class loyalty programs that increase revenue, build brand awareness and create customer interaction through dynamic marketing initiatives. 1008