Going Back to the Basics of Loyalty Marketing
Going Back to the Basics of Loyalty Marketing A client recently asked us if we had “always on any time offers.” That was their qualifying and most important feature for the new loyalty program they are creating. “Any time offers” are offers that a merchant gives that are an offer to anyone for anytime. Now, I love to take advantage of these offers, they are kind of like free money; however, what they don’t do is Read more …
Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …