Loyalty Marketing Companies How do you pick a loyalty marketing company? When you begin your search for a loyalty marketing company, you should consider a variety of things including technology stack, marketing strategy, marketing technology, and a very strong customer communication plan. Remember, the goal is to grow and retain existing customers through incentives and rewards. Positive Mobile Experience The mobile and social experience is so import that it is imperative your technology company not Read more …
The Personal Touch in Customer Loyalty Does your customer loyalty program really keep your customers loyal? I can’t tell you how many people I talk to who have inherited a customer loyalty program and don’t know how the program works. They also don’t know how much they are spending on it or if they are getting the results they want. Crazy, you say? It is the industry standard for customer loyalty programs. Expected, Not Appreciated The industry Read more …
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple? As a customer loyalty and rewards solution provider, DBG Loyalty has seen both successful programs and programs that fell flat. A major contributor to any successful program is to know your customers and meeting their needs. Some companies are innately in tune with their customers, while others try to push their own initiatives only to find them rejected by their customers. Let’s Read more …
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …
Small Business Customer Loyalty
In today’s business environment, retaining customers is more important than ever. Customers have a myriad of choices, and loyalty to a brand or a store is not always at the top of customers’ minds’. The customers are savvy and are looking for instant gratification on great deals. They have preferred ways of getting information. They use Facebook, Twitter, mobile and online solutions every day. DBG offers small business solutions that will help you meet your customers’ needs. Small businesses need customer loyalty programs too.
Every Program Needs a Strategy
Companies like Groupon, Walmart, Dollar Store, Hotels.com, Old Navy and Travelocity are there to give your customers discounted rates immediately. To keep up with the instant discount world, your business will need a strategy.
There are four primary considerations for customer engagement and long-term customer loyalty.
- Mobile and Social Engagement
- Loyalty Program – Points or Cash back
- Online Engagement
- Knowing Customers’ Behavior
You don’t have to be a super center. Small to medium size businesses need programs to keep customer engaged. DBG has solutions for all sizes of businesses.
DBG Loyalty’s mobile engagement can be delivered through a mobile app or responsive website. The mobile connection allows messages, coupons, deals and offers to go straight to the customer’s phone or tablet. Customers are significantly more likely to review the message at the time it is sent versus in an email message. Facebook is one of the easiest ways to communicate with your customers daily. Facebook allows you to post messaging, offers and updates about your business in a non-intrusive way. Facebook and other social media tools fill the need for instant gratification and use. DBG loyalty has solutions for Facebook, Twitter, Google+ and Linked. Facebook and Twitter are still the most popular social networks.
Awarding Customers for Good Behavior
Awarding customers for good behavior is the key to retaining them. The number one customer complaint about customer loyalty programs is that customers who signed up never hear a word about the program since originally signing up. As a customer, has this ever happened to you? If a program engages a customer to the point that they sign up, then you have made a successful first step. The next step is to have a strategy for keeping them engaged. Implementing a successful customer loyalty program takes planning and strategy. DBG Loyalty Read more …