Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …