customer relationship Archives - DBG Loyalty

Tech Trends 2015 and Presumptive Marketing

Posted on April 14, 2015 by Linda Butcher in Customer Loyalty Marketing tagged customer needs, customer relationship, customer wants, engaging customers, Forrester's Top Trends For Customer Service in 2015, Presumptive Marketing

technology trends, marketing trends 2015

Tech Trends 2015 and Presumptive Marketing It wasn’t that long ago that we were all concerned about Internet privacy. We wondered if it would be safe to share information on the Internet? Companies were developing software for the pure purpose of security and privacy. Not to say that privacy and security aren’t concerns. They certainly are; however, the customers’ mindset has changed greatly over the last decade. Now, not only do customers want to share Read more …

The Personal Touch in Customer Loyalty

Posted on March 17, 2015 by Linda Butcher in Cash Back Programs, Customer Loyalty Marketing, Loyalty Software Programs tagged customer engagement facebook, customer loyalty, customer relationship, DBG Loyalty, loyalty solution, marketing

The Personal Touch in Customer Loyalty Does your customer loyalty program really keep your customers loyal? I can’t tell you how many people I talk to who have inherited a customer loyalty program and don’t know how the program works. They also don’t know how much they are spending on it or if they are getting the results they want. Crazy, you say? It is the industry standard for customer loyalty programs. Expected, Not Appreciated The industry Read more …

The Power of Customer Surveys in Rewards Programs … Is It Really That Simple?

Posted on March 6, 2015 by Linda Butcher in Cash Back Programs, Customer Loyalty Marketing, Loyalty Software Programs, Social Media Loyalty Marketing tagged customer analytics, customer engagement facebook, customer loyalty, customer marketing, customer relationship, customer survey, facebook and loyalty, Loyalty Solutions, rewards program, surveys

The Power of Customer Surveys in Rewards Programs … Is It Really That Simple? As a customer loyalty and rewards solution provider, DBG Loyalty has seen both successful programs and programs that fell flat. A major contributor to any successful program is to know your customers and meeting their needs. Some companies are innately in tune with their customers, while others try to push their own initiatives only to find them rejected by their customers. Let’s Read more …

Does 1.5% Cash Back Really Matter?

Posted on March 4, 2015 by Linda Butcher in Cash Back Programs, Customer Loyalty Marketing, Loyalty Software Programs, Social Media Loyalty Marketing tagged 1.5% cash back, 1% cash back, cash back, cash back solution, credit card cash back, customer loyalty, customer relationship, DBG Loyalty, loyalty, loyalty card, loyalty program, marketing, rewards program

Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …