Science, Healthcare and Loyalty
I have been in technology, healthcare, and loyalty for 30 years. Yes, even I agree that it’s an odd combination. My first career was actually as a Registered Nurse. The science behind the clinical applications has always intrigued me. Science and healthcare are never ending pursuits for understanding. It is so easy to get caught up in analyzing lab results or treatment results that we forget there is a person on the other end. It’s Read more …
How Loyalty Drives Giving
How Loyalty Drives Giving When we think of loyalty programs, our first thought is usually of airlines. Then we think of hotels and retail stores. These are companies who want us to buy their goods and services, be loyal to their brand, and return to make more purchases. This makes perfect sense; loyalty is the lifeblood of most for-profit companies, because loyalty drives sales. What we don’t often consider is that loyalty is also Read more …
Budget Planning – Customer Loyalty Programs
Budget Planning – Customer Loyalty Programs As a business leader for a loyalty program, securing and getting approval for a budget can be challenging. If you are starting a new program, it is often difficult to estimate both revenue and expenses. When you are in your initial planning phase before you go out to RFP, soliciting a variety of vendors to help establish budget is a really good idea. If your vendor has similar programs Read more …
Does Video Quality Matter? Video Marketing Strategy 101
Does Video Quality Matter? Video Marketing Strategy 101 Does video quality matter? It appears that we all want to watch. We watch people at home doing nothing, we watch cats, we watch babies … we’ll watch almost anything. But when it comes to video for business and marketing purposes … does video quality matter? What is your video marketing strategy? How to Video – Rewards.com Our thought was to shoot a video about babies, cats, and Read more …
Technology Vendors: Can’t Live With Them, Can’t Live Without Them
Technology Vendors: Can’t Live With Them, Can’t Live Without Them You want to freshen your loyalty program but you are already spending too much time managing your technology vendors. In the age of specialization, every move you make seems to need yet another vendor to help you navigate it. Vendor A built the base platform, Vendor B helps with an “earn” platform, and Vendor C helps with redemption. That does not even take into account Read more …
Customer Loyalty, Some Things Never Change
Customer Loyalty, Some Things Never Change Innovation is all around us. It seems that the world is ever-changing … from the way we receive the news, to healthcare, and now even self-driving cars. However, the one place it seems things are slow to evolve is in customer loyalty programs. While every company from airlines to dog groomers seem to be launching a loyalty program, many of them are the same. You could buy something and earn Read more …
New Loyalty Program … Build It and They Will Earn
New Loyalty Program … Build It and They Will Earn Wouldn’t it be nice if it were really that easy? Awhile back, I was on LinkedIn reading posts in some of the customer loyalty program groups. I came upon a question being asked about how to get more people to sign up for a loyalty program. The reason this particular question grabbed my attention was because of who posed the question. I did not know the person, Read more …
Customer Loyalty Program and Marketing Plan – 2015
Customer Loyalty Program and Marketing Plan Strategy – 2015 How can corporate executives be this wrong about customer loyalty? I did a presentation a few weeks ago, and one of the stats I used made reference to the enormous disconnect between corporate executives and the customer experience as it relates to their brand. As we talk about Customer and Loyalty your marketing plan must consider not only technology, but also customer satisfaction, customer communications, and Read more …
Is There A Place For B-Rated Video In Your Marketing Plan?
Is There A Place For B-Rated Video In Your Marketing Plan? The better question is actually, “Is there a place for any video in your marketing strategy?” Considering the fact that YouTube is the number two search engine on the Internet, and from the fact that engagement on social media and emails have a 60% higher open rate than a post or email with images or text, it is very important to take video into account Read more …
My YouTube Video Beat Up Your Social Media
My YouTube Video Beat Up Your Social Media So many people responded to my quick post online about YouTube beating up social media that I thought I would write an update about it. DBG has been using video in marketing for quite awhile. DBG Loyalty is a software platform; however, the component of our solutions that really get things going are the engagement tools. You have to engage with people through the device and media Read more …