How Merchant-Funded Rewards Work
How Merchant-Funded Rewards Work So, you have been tasked with increasing member benefits without increasing cost. That proposition sounds impossible to do, right? What if I told you that not only could you do that, but you could also turn a profit at the same time? Merchant-funded rewards might just be the way to reach your goal. Added Benefits Merchants are all fighting for their piece of the online shopping pie. The commissions merchants are Read more …
What is the Value of a Customer Loyalty Point?
What is the Value of a Customer Loyalty Point? If you want to put a dollar value on a loyalty point, it is from .4 cents to 2 cents, depending on the program. While a monetary way is one way to look at the value, it is not the only one. As a child, I would often ask my father how much something was worth. His answer was almost always the same. He would say Read more …
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty
Customer Loyalty For Convenience Vs. Emotional Customer Loyalty A solid customer loyalty solution gives its consumers and merchants the valuable edge in the competitive marketplace for earning, enjoying deals, sharing, and playing. A good customer loyalty solution has to stay one step ahead of the ever changing market. It requires business strategy for foraging a revolutionary platform; the business strategy is far more involved than simply creating a cash back program or offering coupons. Loyalty comes Read more …
What Is The Goal Of Your Customer Loyalty Program?
What Is The Goal Of Your Customer Loyalty Program? While this may seem like an easy question, it has many answers. The real question you have to ask yourself when examining your loyalty program, however, is what would you like your loyal customers to do? Related: The Personal Touch in Customer Loyalty Three Customer Groups The goal of many programs is to make sure the top consumers of the program are rewarded. The main reason this Read more …
The Personal Touch in Customer Loyalty
The Personal Touch in Customer Loyalty Does your customer loyalty program really keep your customers loyal? I can’t tell you how many people I talk to who have inherited a customer loyalty program and don’t know how the program works. They also don’t know how much they are spending on it or if they are getting the results they want. Crazy, you say? It is the industry standard for customer loyalty programs. Expected, Not Appreciated The industry Read more …
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple?
The Power of Customer Surveys in Rewards Programs … Is It Really That Simple? As a customer loyalty and rewards solution provider, DBG Loyalty has seen both successful programs and programs that fell flat. A major contributor to any successful program is to know your customers and meeting their needs. Some companies are innately in tune with their customers, while others try to push their own initiatives only to find them rejected by their customers. Let’s Read more …
Does 1.5% Cash Back Really Matter?
Does 1.5% Cash Back Really Matter? Are your customers using your program because they get 1.5% cash back or is 1.5% cash back just a perk that customers automatically expect from your customer loyalty program? The question comes up quite often in the customer loyalty industry. It seems almost every customer loyalty program now has a cash back solution that offers between 1%-5% cash back. The debate of the day is whether 1.5% cash back is Read more …
Targeting Consumer Behavior
Targeting Consumer Behavior Targeting consumer behavior, target marketing, consumer specific deals and behavior-driven offers are all part of DBG Loyalty’s analytic engagement tool. Targeting customer behavior with relevant offers is the framework for the strategic algorithm behind DBG Loyalty’s proprietary behavior-targeting analytics engine. Unpredictable Customers Let’s face it, customers are unpredictable. A single negative incident, too many emails, or even the wrong email can be enough to drive a long-term customer away. Although, at the same time Read more …