Marketing Strategy for Loyalty
Marketing Strategy for Loyalty What to do when customers are no longer brand-loyal … We have said it before, but customer support and the customer experience are the two most important components of your program. Customers don’t always stay brand-loyal. They read reviews, shop trending stores, and buy trending products. What does this mean? It means that the loyalty platform that solves the customer’s issues by creating a meaningful experience, creating ease-of-use, and positioning trending products wins. Being able to Read more …
Customer Loyalty … Not All Customers Are Created Equal
Customer Loyalty … Not All Customers Are Created Equal We know that not all customers are created equal. Some customers are loyal to brands, while others are only looking for the lowest price possible. Some customers want to shop around and find the best deal for themselves. Others want someone to show them the best deal. Many want to be left alone, while others want to be communicated with frequently. Even with this knowledge, many Read more …
Loyalty Marketing Companies
Loyalty Marketing Companies How do you pick a loyalty marketing company? When you begin your search for a loyalty marketing company, you should consider a variety of things including technology stack, marketing strategy, marketing technology, and a very strong customer communication plan. Remember, the goal is to grow and retain existing customers through incentives and rewards. Positive Mobile Experience The mobile and social experience is so import that it is imperative your technology company not Read more …
Customer Loyalty Program and Marketing Plan – 2015
Customer Loyalty Program and Marketing Plan Strategy – 2015 How can corporate executives be this wrong about customer loyalty? I did a presentation a few weeks ago, and one of the stats I used made reference to the enormous disconnect between corporate executives and the customer experience as it relates to their brand. As we talk about Customer and Loyalty your marketing plan must consider not only technology, but also customer satisfaction, customer communications, and Read more …
Is There A Place For B-Rated Video In Your Marketing Plan?
Is There A Place For B-Rated Video In Your Marketing Plan? The better question is actually, “Is there a place for any video in your marketing strategy?” Considering the fact that YouTube is the number two search engine on the Internet, and from the fact that engagement on social media and emails have a 60% higher open rate than a post or email with images or text, it is very important to take video into account Read more …
Going Back to the Basics of Loyalty Marketing
Going Back to the Basics of Loyalty Marketing A client recently asked us if we had “always on any time offers.” That was their qualifying and most important feature for the new loyalty program they are creating. “Any time offers” are offers that a merchant gives that are an offer to anyone for anytime. Now, I love to take advantage of these offers, they are kind of like free money; however, what they don’t do is Read more …
Tech Trends 2015 and Presumptive Marketing
Tech Trends 2015 and Presumptive Marketing It wasn’t that long ago that we were all concerned about Internet privacy. We wondered if it would be safe to share information on the Internet? Companies were developing software for the pure purpose of security and privacy. Not to say that privacy and security aren’t concerns. They certainly are; however, the customers’ mindset has changed greatly over the last decade. Now, not only do customers want to share Read more …
Merchant-Funded Rewards Trends For 2015
Merchant-Funded Rewards Trends For 2015 Customers are embracing new channels, and they want proactive, triggered engagement through connected devices. It is all too easy for customers to feel lost in the crowd and unappreciated. It is very important to recognize and reward your valued customers as individuals. If your merchant-funded rewards program is flat or losing traction, a strong, strategic communication plan is your next step. DBG Loyalty Merchant-Funded Rewards solutions are scalable, configurable, and Read more …
Converting Customers Through Technology
Converting Customers Through Technology A sound customer marketing strategy found in continually analyzing and reviewing customer behavior and adapting to the ever-changing market. The user interface must be highly engaging and interactive. When you select a technical vendor, it is very important to evaluate the technical capabilities, but also the configurability of the technology platform. Getting pigeonholed into a platform that can’t scale and adapt will doom your program. The selection of a technology provider Read more …
The Personal Touch in Customer Loyalty
The Personal Touch in Customer Loyalty Does your customer loyalty program really keep your customers loyal? I can’t tell you how many people I talk to who have inherited a customer loyalty program and don’t know how the program works. They also don’t know how much they are spending on it or if they are getting the results they want. Crazy, you say? It is the industry standard for customer loyalty programs. Expected, Not Appreciated The industry Read more …